As a digital marketing professional! Digital marketing refers to the promotion of products, brands, or services using digital channels such as search engines, social media platforms, email, and websites. It involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Digital marketing strategies include SEO, PPC advertising, social media marketing, content marketing, and email marketing. With the rise of the internet and social media, digital marketing has become a crucial aspect of any business’s marketing strategy, helping to increase brand awareness, drive website traffic, and generate conversions.